Skip to main content

Typography ART

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.




typographic font

 The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing , and letter-spacing , and adjusting the space between pairs of letters . The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.Typography also may be used as a decorative device, unrelated to communication of information.



 Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. So at a time when scientific techniques can support the proven traditions
through understanding the limitations of human vision, typography as often encountered may fail to achieve its principal objective: effective communication.
Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art.


There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and the graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast, are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if the bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole.
  
Labels:

Comments

Post a Comment

Popular posts from this blog

Water Colour Painting

1 comment
Read more

Simple Doodle Art

Doodles are simple drawings that can have concrete representational meaning or may only be composed of random and abstract lines, mostly without ever lifting the drawing device from the paper, in which case it is normally named a "scribble".  Doodling and scribbling are most frequently associated with immature children and toddlers, because their lack of hand–eye coordination and lower mental development often make it very hard for any young kid to hold on their coloring attempts within the line art on the subject. Despite this, it is not uncommon to witness such behavior with adults, in which case it is generally done jovially, out of boredom.   Distinctive examples of doodling are found in school notebooks, often in the margins, drawn by student daydreaming or losing interest during class . Other common examples of doodling are produced during long telephone conversations if a pen and paper are available.  Popular kinds of doodles include car...
Post a Comment
Read more

Islamic Calligraphy Art

Islamic calligraphy is the artistic pattern of handwriting and calligraphy, based upon the first principle in the lands sharing a common Islamic cultural heritage. It includes Arabic Calligraphy, Ottoman, and Persian calligraphy . It is recognized in Arabic as chat Islamic (خط اسلامي), meaning Islamic line, figure , or structure. The growth of Islamic calligraphy is strongly linked to the Qur'an; chapters and extracts from the Qur'an are a common and almost universal text upon which Islamic calligraphy is based. Deep religious association with the Qur'an, as well as suspicion of figurative art as idolatrous, has led calligraphy to become one of the major figures of aesthetic expression in Islamic cultures. It has also been indicated that Islamic calligraphy was motivated less by iconophobia (since, in fact, images were by no means lacking in Islamic art) torn by the centrality of the notion of writing and written text in Islam.   As Islamic ca...
Post a Comment
Read more